![Glidepath image](https://pro2-bar-s3-cdn-cf.myportfolio.com/c4f824a1-8f34-411d-8513-16e972b51735/b4315062-903d-4110-9da2-611a6c1a68d2_rw_1200.png?h=16ee42942a64d62bb4645a245e2aa22b)
GLIDEPATH
This claims management company contacted me to develop their branding and a range of digital and printed materials.
The definition of ‘glide path’ is an aircraft’s line of descent to land or a series of events leading smoothly to a particular outcome. “We are on a glide path to success.”
I designed the logo with this in mind to form the letter G. The linear theme of the logo continued in the design of a bespoke set of icons. The designs were balanced with vintage photography linking to the finance and aircraft themes.
![Glidepath logo](https://pro2-bar-s3-cdn-cf1.myportfolio.com/c4f824a1-8f34-411d-8513-16e972b51735/909e9411-a904-4175-be2e-16b93949ffee_rw_1200.png?h=78e698a2745a8c30cbf7a87095f39954)
![Glidepath stationery](https://pro2-bar-s3-cdn-cf6.myportfolio.com/c4f824a1-8f34-411d-8513-16e972b51735/7d9c9c3d-aa44-4382-9128-68e0b12d5cfb_rw_1200.png?h=5f13c5bc7de71f24c9fef6f4ccddacbc)
![Glidepath vintage plane crop](https://pro2-bar-s3-cdn-cf.myportfolio.com/c4f824a1-8f34-411d-8513-16e972b51735/b3281186-a7bd-43ff-8597-4f20f99f410a_rw_1200.png?h=8a34859ed8442874aac3c0218067b5da)
![Glidepath brochure cover](https://pro2-bar-s3-cdn-cf2.myportfolio.com/c4f824a1-8f34-411d-8513-16e972b51735/da3f53bd-0cdc-48f7-a153-9f6bb5b41126_rw_1920.png?h=518440b6d9d389d54b1b4d691450a499)
![Glidepath brochure spread](https://pro2-bar-s3-cdn-cf1.myportfolio.com/c4f824a1-8f34-411d-8513-16e972b51735/92f078ce-4b4e-4944-a1a0-813d82fab33a_rw_1920.png?h=030c6c2dee1ab89c60cebd1f58a94b96)
![Glidepath brochure spread](https://pro2-bar-s3-cdn-cf6.myportfolio.com/c4f824a1-8f34-411d-8513-16e972b51735/a6e261b5-d813-4694-a36a-658cc0c57584_rw_1920.png?h=cc8e34097c31c7f10af8124c39f9a282)
![Glidepath icon set](https://pro2-bar-s3-cdn-cf4.myportfolio.com/c4f824a1-8f34-411d-8513-16e972b51735/f196de8f-fd08-40ba-be8c-6f01b779d5f3_rw_1200.png?h=571f35f1ed68e17f78fe63634c20820c)