GLIDEPATH
This claims management company contacted me to develop their branding and a range of digital and printed materials.
The definition of ‘glide path’ is an aircraft’s line of descent to land or a series of events leading smoothly to a particular outcome. “We are on a glide path to success.”
I designed the logo with this in mind to form the letter G. The linear theme of the logo continued in the design of a bespoke set of icons. The designs were balanced with vintage photography linking to the finance and aircraft themes.
