Glidepath image
This claims management company contacted me to develop their branding and a range of digital and printed materials. 
The definition of ‘glide path’ is an aircraft’s line of descent to land or a series of events leading smoothly to a particular outcome. “We are on a glide path to success.” 
I designed the logo with this in mind to form the letter G. The linear theme of the logo  continued in the design of a bespoke set of icons. The designs were balanced with vintage photography linking to the finance and aircraft themes. 
Glidepath logo
Glidepath stationery
Glidepath vintage plane crop
Glidepath brochure cover
Glidepath brochure spread
Glidepath brochure spread
Glidepath icon set
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